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Jessica Lewis, of Kraft and Jute fame, started her business with a simple tenet: passionate love! She fell in love with photography in school, but it wasn’t until a few years later that it became a valid, full-time endeavor. One of her pro-photog friends opened her eyes to the possibilities of going pro! She was hooked. So then why did she launch Kraft and Jute? That is a great question, and one whose answer is the genesis of many a successful products and services: she scratched her own itch!
Jessica was trying to find a way to package her deliverables for her clients that persisted the brand experience she envisioned. After trying several different combinations of materials, she found what she was looking for. The thing was, it was ‘the thing’ that a lot of other photographers were looking for as well!
Last week, we had Melisa Zimmerman on the TogTools Podcast, the other half of Kraft & Jute. While Jessica was the photographer with the initial packaging ideas, she needed some help on the business and marketing side. And her cousin Melisa was just what she needed.
We asked Jessica on the show today, because we wanted to get the story of how she launched her successful photography business. But we also wanted to understand, through the Kraft and Jute story, how we photographers can exercise our problem-solving muscles for our clients and customers in new, better and more creatively innovative ways.
We learned about Kraft and Jute a few years ago when we were doing a branding overhaul. We needed the esthetic that encapsulated exactly the type of experience we envisioned for our clients. We have a meticulous taste and really require that level of attention to detail in our vendors. Kraft and Jute nailed it! And continue to do so today.
In this session you’ll learn about:
- How to read in between the lines when talking to your clients, so that you can understand exactly what type of product your client is really after
- How to create products that do the selling for you
- Learn to create experiences that define your brand
- How to increase the efficiency of your email marketing campaigns
- Why your attitude about your business is almost more important than any other aspect of your business development
Find Jessica Lewis at:
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