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We are super excited to share an incredible session of the TogTools podcast with you today! Special guest Becker is here in full effect! From diving into how he got his start in the industry to why he’s so optimistic about the state of the photography industry today.
We asked Becker on the show today to help us gain a deeper understanding of just how effective an awesome referral base can be for your business.
Becker is an incredibly giving soul, who is completely in love with helping other photographers get and stay busy! In 2007, he founded a social network for photographers called the [b]school, where he would dish on how to keep your calendar full. However, with the change in the industry of late, Becker has built a cool referral network site called PhotogRefers! This resource was built from the ground up to connect photographers to each other for the express purpose of giving and getting referrals!
More specifically, you’ll find out:
- Why rocking the basics well, matters more now than ever
- How he made $30,000 in one month as a senior in high school shooting portraits
- How he uses low-pressure sales tactics to increase his overall sales figures
- Why referrals are more important than any other marketing channel
Find Becker at:
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