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On today’s show, we are really excited to welcome Neil Binkley. He is a photographers’ marketing and portfolio consultant. He co-founded the photography powerhouse Wonderful Machine, where until 2010 he was Marketing and Publicity Director (and daily blogger). While there, he reviewed numerous photographers’ portfolios and websites, as well as arranging meetings and showing photographers’ work at top ad agencies, magazines and corporations. He garnered winning entries in Print Magazine’s Regional Design Annual and PDN’s Photography Annual. Neil has judged the PDN Self Promo Awards and Portrait Contests, reviewed portfolios at Photo Expo and ASMP/NY & Philadephia’s reviews, has spoken on photography industry panels, and has headlined his own ASMP talks. He’s also been interviewed for his take on various aspects of the photo business.
We asked Neil on the show to understand how to better leverage a portfolio as a business & marketing tool. Neil dives deep into what he does to help photographers create dynamically engaging & effective portfolios.
In this session you’ll find out about:
- Discover the difference between a great portfolio & and effective portfolio
- How to determine if your portfolio sucks
- Why you are judged by your worst image in your portfolio
- How to leverage your portfolio to fill your shooting calendar
- Why you should design your portfolio to be big & bold
- How to build a mobile-ready portfolio & website
Find Neil Binkley at:
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