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Today we are excited to welcome Zach & Jody Gray to the show! Zach and Jody ran a highly successful wedding photography brand out of Nashville, TN for 7 years and now educate photographers full-time.
They are international speakers on business and shooting and have personally instructed over 1,200 photographers at their IN-CAMERA workshops. They are Top Endorsed Pro’s by Westcott Lighting, are members of the exclusive SanDisk Extreme Team, and and have been featured speakers on creativeLIVE, Photo-Vision, WPPI, PPA, London’s SWPP, Toronto’s Exposure show, and MyWed Conference in Moscow. Their work has been published in RangeFinder and People Magazine.
We saw a free video series from them a while back where they talked about their experience with Dave Ramsey and how they got their finances in order, and it made a big impression on us. So, we wanted to talk with them about the importance of strategic financial planning for photography businesses! We hope you enjoy the show!
IN THIS SESSION YOU’LL LEARN:
- Why you should niche down to build a brand
- Why being excellent is no longer compelling
- How to create a new category to stand out
- Why bootstrapping your photography business is the best approach
- How to make a financial plan for the slow season
- Why you should get in a Mastermind
RESOURCES AND LINKS THAT WERE MENTIONED IN THE SHOW:
- Complimentary Photography Business Essentials Kit!
- Dave Ramsey
- E-Myth Revisited
- 22 Immutable Laws of Marketing
- How to Win Friends & Influence People
- Purple Cow
FIND ZACH & JODY GRAY AT:
Session 48 of the TogTools Podcast was sponsored by:
ANIMOTO - Market your business on the 2nd largest search engine in the world - YouTube. Great for SEO, not to mention great for keeping people on your site longer. We love Animoto and use them in our wedding photography business! Save 10% off a new Pro Annual subscription using code TOGTOOLS at checkout. Offer ends December 12.
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