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TT025: Why You Should Stop Trying to be an Overnight Success! With Melisa Zimmerman of Kraft and Jute.
You know that at one point or another, maybe even right freaking now, you are subconsciously wanting to be an ‘overnight success’ we know we have! Our guest today, Melisa Zimmerman, has some incredible words of wisdom that we all need to hear! She is the marketing & business maven half of the phenomenal partnership that is Kraft and Jute. Melisa is an instructor, teaching at Edinboro University of Pennsylvania, where she regularly blows students’ minds.
We learned about Kraft and Jute, a few years ago when we were doing a branding overhaul. We needed the esthetic that encapsulated exactly the type of experience we envisioned for our clients. We have a meticulous taste and really require that level of attention to detail in our vendors. Kraft and Jute nailed it! And continue to do so, today.
We wanted to bring Melisa on today to learn more about how they went from an idea searching for validation on Etsy to an incredibly successful brand experience company.
In this session you’ll learn about:
- How to get your customers to help you create your products
- Learn how to increase your brand experience with packaging
- How to increase your lifetime customer value a.k.a. keep happy clients around for years
- Why you should run your business using your unique core values
- Why slow, steady growth is the best type of growth
Find Melisa Zimmerman at:
Kraft & Jute are offering an amazing promotion for the awesome TogTools community!
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Podcast: Play in new window | Download (Duration: 47:39 — 54.6MB)
